面对华为等本土智能手机品牌的竞争加剧，苹果在中国市场iPhone的销售利潤大幅下降。为应对这一挑战，苹果公司宣布将iPhone 16系列提供大幅折扣，最高可节省500元人民币（约68.50美元）。此次折扣促销活动将于1月4日至7日举行，并适用于特定支付方式的用户选择的其他iPhone机型。其中，旗舰机型iPhone 16 Pro和iPhone 16 Pro Max将享受最高500元的折扣，而入门级机型iPhone 16和iPhone 16 Plus将享受400元的折扣。这波降价策略是在中国消费者支出日益谨慎的背景下推出的，这与经济复苏和通货紧缩压力有关。
Due to growing competition from local smartphone brands like Huawei in China, Apple has significantly reduced the margin of success for its iPhone sales in the region. In response, the tech giant is offering substantial discounts on the iPhone 16 series, with savings of up to 500 yuan .
The discount promotion will run from January 4-7 and will also apply to select other iPhone models when users choose specific payment methods. The biggest reduction of 500 yuan will be on Apple’s flagship iPhone 16 Pro and iPhone 16 Pro Max. Meanwhile, the lower-end variants, including the iPhone 16 and iPhone 16 Plus, will be discounted by 400 yuan.
This price-cutting strategy comes at a time when consumers in China are becoming more cautious with their spending, amid economic improvements and deflationary pressures. China, being the world’s largest smartphone manufacturer, has seen Apple’s market share decline due to domestic competition. Huawei, which made a notable comeback to the premium smartphone market in August 2023, has quickly gained ground in China and emerged as a strong competitor to Apple.Over New Year’s Eve, Huawei attracted attention by offering high-end devices, including smartphones, at discounts of up to 3,000 yuan on popular e-commerce platforms in China.
TECNOOLOGIA APPLE CHINA SMARTPHONE COMPETICION
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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