Adobe's dull forecast raises AI monetization doubts
- Adobe forecast second-quarter revenue in line with Wall Street expectations on Wednesday, as it grapples with slower monetization of its artificial intelligence offerings while facing tough competition from startups.The company expects second-quarter revenue to be between $5.77 billion and $5.82 billion, in line with analysts' expectations, according to data compiled by LSEG.
Analysts and investors are watching for when Adobe will be able to ramp the monetization of its generative AI products, as it invests heavily in distinguishing itself from rivals by infusing sharper AI editing tools into its vast portfolio. In an attempt to break ahead of an increasingly competitive market, Adobe has been aggressively integrating AI into its software to boost the appeal of products such as Photoshop, which is used by professionals across a variety of industries.
Forecast AI Monetization Doubts Technology
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