Apple's new India content deal to boost digital content presence
NEW DELHI - Apple's partnership with India 's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney .
Apple builds many of its iPhones in India yet its handsets make up just 6% of the country's 690 million smartphones, versus around 2% in 2019, Counterpoint Research data showed. In India, Apple Music will become available to premium users of Airtel's Wynk music app, which will eventually close. Spotify has some 3 million paid users in India, Gaana has 1.4 million, Wynk 500,000 and Apple Music 200,000, said an Indian music industry source who declined to be identified as they were not authorised to share estimates publicly.
In return, it will save millions of rupees in licensing as it looks to shut Wynk and use Apple Music to boost revenue and improve customer loyalty, said a second telecom source Apple TV+ is known for original series such as "The Morning Show" and "Slow Horses" however rivals including Netflix and Disney feature more Hindi content with Bollywood actors and even regional-language films.
Apple Music India Technology Netflix Walt Disney Airtel
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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