Apple launches new iPad Air with AI features to stoke demand
- Apple on Tuesday launched new versions of its iPad Air, enhancing the mid-tier tablet with its M3 chip and artificial intelligence capabilities in a bid to spur upgrades among customers.
Apple has been equipping its devices with more powerful chips designed to handle AI tasks, such as summoning ChatGPT to answer user queries, as it seeks to attract customers and keep pace with rivals including Samsung and China's Huawei that are racing to embed AI into their products. Apple Intelligence is a set of features with access to ChatGPT that lets users write emails, and messages and edit photos among other capabilities.
Last May, Apple introduced a generation of iPad Air with M2 chip, with the 11-inch device sporting the same price as the latest version.
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