Canada's antitrust watchdog sues Google alleging anti-competitive conduct in advertising
OTTAWA - Canada 's Competition Bureau is suing Alphabet's Google over alleged anti-competitive conduct in online advertising, the antitrust watchdog said on Thursday.
Google said the complaint "ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court." The Competition Bureau opened an investigation in 2020 to probe whether the search engine giant had engaged in practices that harm competition in the online ads industry, and expanded the probe to include Google's advertising technology services earlier this year.
The case follows the U.S. Justice Department's effort to show Google monopolized markets for publisher ad servers and advertiser ad networks.
Google Competition Bureau Technology
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Canada Takes Google to Court for Anti-Competitive Behavior in Online AdvertisingCanada's competition watchdog announced its intention to sue Google for engaging in anti-competitive practices in the online advertising sector. The bureau claims Google abuses its dominant position by giving preferential access to its own ad tech tools and selling ads at a loss to block rivals. The watchdog seeks a tribunal to level the playing field by forcing Google to divest two of its ad tech tools and pay an unspecified penalty.
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