Analysts agree that the ruling will speed up Apple's move towards AI-powered search services.
- Apple 's lucrative deal with Google could be under threat after a U.S. judge ruled that the Alphabet-owned search giant was operating an illegal monopoly.
If the deal is undone, the iPhone maker could take a 4-6% hit to its profit, the analysts estimated. The pact runs until at least September 2026 and Apple has the right to unilaterally extend it for another two years, according to media reports in May that cited a document filed by the Department of Justice in the antitrust case.
"The message here is that if you've got a dominant market position with a product, you'd better avoid the use of exclusive agreements and make sure any agreement you make gives the buyer free choice to substitute away," said Herbert Hovenkamp, a professor of law at the University of Pennsylvania. In a shift away from exclusive deals that would help Apple ward off regulatory scrutiny, the company has said it is also in talks with Google to add the Gemini chatbot and plans to add other AI models as well.
Apple Lawsuit Fine Google Antitrust Ruling
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