Instagram to make up more than half of Meta's US ad revenue in 2025
- Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the social media platform improves monetization of its products, according to research firm Emarketer.Instagram's Reels competes with ByteDance's TikTok and YouTube Shorts, as users find short-form videos more engaging, driving marketers to adopt the format at a time when Meta is looking to boost revenue from the product by placing more ads.
"If the TikTok ban is enforced in 2025, Instagram could capture over one-fifth of reallocated TikTok ad dollars in the U.S.," Enberg added.In 2024, Instagram's ad revenue primarily came from its Feed and Stories features, contributing 53.7% and 24.6%, respectively. However, as Reels' revenue increases, the combined revenue share from Instagram Explore, Reels and potentially Threads is projected to rise to 9.6% in 2025. National security more important than internet: Shaza FatimaAllies strongly criticize government over slow internet speed in National Assembly
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