Visit Dubai and Real Madrid Club de Fútbol kick off landmark collaboration to promote Dubai
Visit Dubai and Real Madrid Club de Fútbol, two leading brands with joint values, ambitions, and a dedication to excellence and innovation, have kicked-off a landmark collaboration.
Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this month, the partnership encompasses both Real Madrid's First Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards.
Jose Angel Sanchez, chief executive officer of the club, and Emilio Butragueño, Real Madrid legend and director of institutional relations, were also present. Issam Kazim, CEO of DCTCM, commented: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights.