It bridges gap between generations through timeless music
- Spotify Pakistan this week launched its “ICON” programme to connect the country’s younger audiences with its legacy artists such as Nusrat Fateh Ali Khan, Abida Parveen and Nazia Hassan, among others, hoping to bridge the gap between generations through timeless music.
The programme will focus on promoting a blend of curated playlists, on-platform promotion, and offline activations of Pakistan’s legendary musicians from the 1950s to the 2000s, the streaming service said. “The ICON programme for Spotify by Spotify Pakistan is a tribute to legacy artists,” Khan FM, the platform’s senior artist and label partnerships manager for Pakistan, Bangladesh, and Sri Lanka, said. “We, at Spotify, have seen year-on-year growth for a lot of these artists from different decades.”
“The really amazing thing is that the growth is being generated by the new generation, which is Gen Z,” he said. “We felt that it’s only suitable that we have a program dedicated to legacy artists.”
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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