TikTok's time: video platform sees appeal growing during lockdowns
NEW YORK - This is TikTok’s time. The social video platform which was already a favorite of teens is increasingly being used by adults looking for ways to pass the time during coronavirus lockdowns.
And though teens have been posting on the platform for months, it seems adults with more free time -- as much of the world is encouraged to stay at home to stop the spread of the novel coronavirus -- are finally catching on. Idyllic vacation views and perfectly framed artistic shots -- long the markers of the Instagram aesthetic -- are currently out of reach for most.
"It’s a very interesting position to be in for TikTok right now, because the videos are generally pretty light, humorous, fun and easy," said Debra Aho Williamson, principal analyst for market research company eMarketer.
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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