Ganni founders Ditte and Nicolaj Reffstrup speak on consumption, confidence, and their new book
Gimme More: Confidence, Community ResponsibilityNR: Although it’s been a hard ten years, it’s also been a lot of fun, and we’ve met some awesome people in the process. We just want more of it. It’s very much aligned with our brand DNA that we try to be inclusive. We never try to create a brand or product that’s only for a very few elite fashionistas – we want more.DR: Sure. I’ll start with ‘Confidence’. For me, that is one of the things that I love about fashion.
I combined those two things and I thought … We’re never gonna solve this. Because we, as humans, won’t sacrifice short term convenience for long term well-being. We’re simply not capable of doing that. I ended up in the fashion industry by coincidence, and from very early we’ve tried to behave. Not sustainably – no fashion brand is sustainable. But we try to be responsible in our approach to how we leave the world behind us.
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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